As I scanned the newsrecently, I came across yet another article about dairy substitutes. This one, featuring a start-up company, is further evidence that the barn is getting filled with dairy disrupters. As if our dairy community needs more.
Competition is one thing but feeding on confused customers is wrong on all levels. If there was ever a time for the dairy community to come together, it is now.
We encourage you to be the “voice of milk” by submitting comments about dairy labeling to the U.S. Food and Drug Administration. Tell the agency that only real dairy products should get to use dairy terms! Visit voiceofmilk.com for suggested messages and instructions on where to submit your comments.
If we all do our part, FDA will hear loud and clear how the dairy community feels. This is critical feedback at a critical time for dairy. As dairy has lost ground over time on this topic, we have an opportunity to set the record straight. Not only are dairy farmers at risk, but also customers who think all products labeled with “milk” or “dairy” are equally nutritious. Customers deserve the truth and we must hold brands accountable.
The Edge board of directors and staff will make sure the voice of milk is heard and, hopefully, get truthfulness back in dairy labeling.