Sustainability video series wins national recognition
Friday, March 16, 2018
By Jamie Mara, director of public relations
A series of videos highlighting dairy farmers’ commitment to preserving and protecting natural resources has earned a national award for Edge.
The series — #Sustainability Wisconsin: Our Journey Forward — took second place honors in the social media category of a competition by the National Council of Farmer Cooperatives.
The six-part series focuses on environmental stewardship and continuous improvement through water recycling, nutrient management, anaerobic digestion and other innovative farming practices.
The goal for the ongoing campaign is to give the non-farming public an inside look at the innovative and thoughtful ways farmers are caring for natural resources, and to feature the farmers’ emotional investment in their work, Tim Trotter, Edge’s executive director, said.
“In the grocery story, customers are demanding that farmers operate in a responsible way, and those customers have come to associate ‘sustainability’ with that responsibility,” Trotter said. “Our members are doing extraordinary things on their farms to establish a secure future for their businesses, the environment and their communities. The video campaign aims to connect both worlds.”
The series features Edge members Grotegut Dairy Farm and Majestic Crossing Dairy, both in Wisconsin. Together, all the videos have garnered nearly 60,000 views and will be featured at the new Farm Wisconsin Discovery Center.
Among the other contest entrants, Edge beat out the much larger Blue Diamond Growers and Land O’Lakes.
“I am proud of our team, which works hard day in and day out to protect and strengthen the dairy community’s brand and elevate the voices of our members,” Trotter said.
The video series is produced in partnership with the Dairy Business Association in Wisconsin and the Dairy Strong Sustainability Alliance, a collaborative group across the dairy supply chain focused on measurable improvement in environmental practices, energy use, animal care and other areas. Watch the videos on Dairy Strong’s YouTube channel.